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News & Editorials
Every week Central Equity writes a number
of news editorials which appear in Melbourne newspapers. This weeks article is posted below.
Click here
to access our archive of news editorials
Central Equity Limited extracts interesting articles for readers from the media releases of the Victorian Government
From the office of the Minister for Major Projects and Tourism and Assisting on Multicultural Affairs the Honourable
John Pandazopoulos, MP
News Release published, Wednesday, Sept 20, 2000
13/10/00
Victoria a Winner Worldwide
Images of Victoria are being beamed to millions of viewers around the world
capitalising on the global spotlight on the Olympic host nation, the Minister for Major Projects and Tourism, John
Pandazopoulos said today.
"These images of Victoria will be broadcast to a global audience offering the state unparalleled exposure.
Never before have images of Victorian attractions reached so many people during prime time television," he said.
"At a time of heightened awareness and desirability of Australia as an exciting destination, this is sure to
translate directly into more international visitors to Victoria."
The Olympics is estimated to attract an extra 405,000 international visitors for Victoria for the seven year
window of opportunity, from 1997 to 2004.
As part of an ongoing strategy, Tourism Victoria has provided free footage to the international broadcasters
of the Olympic Football matches in Melbourne. This includes images of the Twelve Apostles, the Grampians,
Yarra Valley and Wilson's Promontory.
Footage was also provided to the American broadcasters of the Australia v USA basketball matches held at
Melbourne Park which were broadcast to millions of US basketball fans.
As well, images of Victoria were incorporated into postcard segments which were produced by SOBO (the Sydney
Olympics Broadcasting Organisation) and have been offered to all accredited international broadcasters.
A new show reel of Melbourne and Victoria's best attractions and landscapes has been produced by Tourism
Victoria which includes aerial footage, regional locations, sporting precincts and the icons of the State.
From this month, broadcasters of all international events held in Victoria will be offered the show reel to
incorporate into their program. Broadcasters use the footage for play-ins and play-outs leading into or out
of commercial breaks.
"This is part of the Government's long term strategy of spreading awareness of Victoria as a premier tourism
destination to potential visitors around the world," Mr Pandazopoulos said.
"As a result of exposure during the Sydney Olympic Games, world-wide interest in Australia will be at an
all-time peak and we intend to capitalise on this.
"This further reaffirms Victoria's strength as the events capital of Australia. By offering the broadcasters
footage of our tourist attractions and landscapes, both in the city and the regions, viewers around the world
will be able to see more than just a sporting venue," he said.
Central Equity is excited to be part of Victoria's continued growth and will shortly release its newest range
of apartments and services to suit the inner city resident in the 21st Century. The range will be known as
Concierge Apartments.
Central Equity will meet the needs of busy inner city dwellers in the 21st Century through its innovative
concierge services and broad band cabling to take advantage of the explosion in I.T. services in the future.
Melbourne largest developer of inner city apartments provides affordable property, located at prime addresses
in Melbourne. Changes in social focus, and strong economic growth in Victoria leads to increasing demand for
inner city apartment living.
Central Equity's latest development is The Summit, located in Southbank. This exciting new development is a
26 level tower with 200 apartments which are selling fast.
Central Equity is most excited about The Summit because it is the first of its kind in a new range of apartments.
It incorporates technology, service and value, conceived for living in the 21st century.
This Summit is located in the heart of Southbank, Melbourne's most popular and fastest growing inner city area.
Residents can walk to St Kilda Road, Southgate, Crown precinct and the Central Business District. By tram or
train, it takes only minutes to get to Melbournešs premier shopping, dining and schools & universities.
Featuring resort style facilities such as 20 metre internal heated pool, fitted gymnasium with city views,
bike storage, optional secure basement storage are available for residents. Freehold tittle undercover
secure carparking is included with all 2 and 3 bedroom apartments and available for 1 bedroom apartments.
Purchasers in will have a choice of over 20 different floor plans including one, two or three bedrooms, plus
the innovative "Exec Apartment" - a large one bedroom apartment with living, dining and a study or "media"
room, wired up and ready to go.
Click here for further information on The Summit or please contact Central Equity on toll free 1800 63 88 88.
Click
here
for the archive of Central Equity editorials
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13/10/00
6/10/00
7/07/00
23/06/00
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 for other articles please visit our archive.
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